Founded in 1996, Alliance is the entertainment and lifestyle marketing agency of WPP. A division of Grey Group, one of today’s leading advertising agencies, Alliance is based at Grey’s global headquarters at 200 Fifth Avenue in New York City.
Alliance has a proven track record of creating famously effective non-traditional marketing and public relations campaigns that enable brands to engage target audiences in distinctive ways. We create programs that move the needle, reach multiple audiences, impact pop culture, and get talked about.
Alliance is a division of Grey Group and WPP. We enjoy the best of both worlds – vast resources from our global parent company and a stealth team that offers big integrated thinking and execution with high level white glove service. Our clients range from established Fortune 100 companies to innovative and interesting start ups to agencies seeking a strategic partner for integrated marketing work. We know consumer packaged goods, beauty, fashion, technology, financial services, pharmaceutical, green initiatives, QSR, sports, weight management and travel and entertainment, among other categories.
Alliance thrives on developing and activating fresh multi-platform programs that leverage our full scope of services: experiential and event marketing, promotions, partnerships, grassroots programming, entertainment integrations, talent deals, sponsorships and public relations. We negotiate non-traditional alliances on our clients’ behalf, think digital around each campaign and drill down to the store level when it makes sense.
Alliance boasts an extensive network of high level relationships with talent representatives; entertainment, content, sports and music companies; vendors; brands and agencies.
Claudia Strauss joined Alliance as CEO this year. Prior to Alliance, she created and grew the integrated marketing practice at kbs+p known as LIME, and is recognized as an award winning industry leader who drives innovation and big ideas. She is credited with many industry firsts. Amy Tunick, Alliance President, joined in 2003 and rose through the ranks. She is extremely hands on, overseeing account management, operations, and client service. Amy also maintains relationships across Hollywood and with brands and the media industry.
Alliance is constantly looking for new brand marketing challenges to solve, products to launch and projects to activate. We are also seeking innovators to join our fast-paced, high-energy, collaborative team.
Alliance is constantly looking for new brand marketing challenges to solve, products to launch and projects to activate. We are also seeking innovators to join our fast-paced, high-energy, collaborative team. For new business inquiries or employment opportunities please contact us at info@alliance-agency.com or call 212.546.1800 (prospective applicants must send a detailed cover letter and resume). For media inquiries, interviews, and speaking engagements, please contact cjacobs@alliance-agency.com.